Unlocking Imagination

In his inimitable, no holds barred fashion, insurance veteran, coach and author Gordon Hoo unveils the secrets of cultivating long-term recruitment success for agency building. Gleaned from his 30 years of hard knocks, failures and successes in the financial services industry, Gordon hopes to inspire the current and new generations of agents and managers to truly build agencies that last and thrive. In Recruitment for Insurance Agency Building, Gordon’s maiden book and the first in The HeartTruth Series, he addresses eight time-tested, principle-driven heart truths that he has discovered to be key to building a productive, enduring agency. These include: make ‘recruitment’ one’s dominant thought; recognise that recruitment is complex; and attract, don’t chase talents. If you’re an aspiring manager (or agent) or a manager facing mounting challenges, this book is for you. Gordon hopes to transform your mindset, set your heart right and turn you into a top recruiter and agency manager. Published by Gordon Hoo Consultancy Private Limited Produced by Write Editions^® ISBN: 978-981-14-7742-3 (paperback) ISBN: 978-981-14-7743-0 (ebook)

作者何国仁Gordon Hoo从事保险 业多年，如今作为一名企业教练，他在本书中以自己独一无二的坦率方式揭露了建立组织发展增员长期成功的秘诀。Gordon在金融服务行业打滚了三十年，他所经历的挫折、成功与失败让他累积了不少经验，因此他希望以此启发现今与新一代的业务员和经理去 建立真正持久茁壮的组织。《增员： 保险业组织发展》是Gordon推出的首本书，也是《真心话》系列中的第一部；他在本书中提出八个经过时间考验、以原则为主导的 “真心话”——他发现它们是建立高效、持久组织的关键。其中一些 “真心话” 包括：使“增员”成为你的主导思想、认识到增员的复杂性、吸引人才，不要穷追不舍等。如果你是位心怀抱负的经理（或业务员）或是一位正在面临巨大挑战的经理，这本书是写给你的。Gordon希望你的思想能因此改变，心态得到修正，好让你转变成为顶尖的招聘人员和组织经理。 出版方Published by Gordon Hoo Consultancy Private Limited Produced by Write Editions^® ISBN：978-981-14-8855-9（平装版）| 中文 [paperback] ISBN：978-981-14-8856-6（电子书）| 中文 [ebook]