Back to Write Editions
Differentiation
The age of disruption has arrived – fast and furious. Technological advances have revolutionised the global economy in ways not envisaged, engendering major established and traditional industries to wobble and slide. In Differentiation, Dr Wilson Chew underlines the imperatives for companies to differentiate – in order to create value and win – through a series of compelling strategies, bold innovation and perceptive branding.
Reviews
There are no reviews yet.