Many businesses get on social media just because they want to be on the bandwagon. With the fast-changing nature of social media, most businesses forget to set clear objectives and have already spent lots of money on advertising to get fans and plenty of engagement. Yet, such results are not leading to a positive impact on the bottom-lines of businesses. With the most measurable and cutting-edge strategies inside, Social Payoff tells you how to reach customers effectively and how to build valuable relationships that will shape the future of your business. With this book, you will discover how to: • Plan your social media strategy to increase sales and cultivate customers’ trust and loyalty • Find your potential customers on the social web and to connect with them • 24 metrics to measure social media ROI effectively. Attract digital influencers and champions to build your reach and gain attention quickly.