The information age has engendered boundless business possibilities in the digital space as organisations big and small race to connect with customers across the globe. Their No. 1 aim: to build trust and attract buy-in through creative and intelligent digital customer relationship management (CRM) initiatives. A good deal of literature has been written on digital CRM, however, arguably none has been penned through the lens of Asian perspectives. In Digital CRM, author and leading Asian CRM expert Danny Condecido, methodically unfolds what is needed to build long-term relationship via CRM with consumers in Asia and beyond.