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I Thought I Knew
I Thought I Knew is a poignant, blow-by-blow account of a leading urologist whose world collapsed when he discovered he himself faced the very condition he was expert in – prostate cancer. Lying on a cold operating table one Saturday morning in December 2017, Prof Christopher Cheng realised he had entered the dusk of unknowns. Not even his 37 years of professional life in the field could prepare him for the momentous episode – a professor turned patient.
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In this delightful book filled with unpublished media stories and useful practical tips, veteran journalist and spin doctor Quak Hiang Whai serves up some of the most spectacular media crises, fiascos and lessons culled from his two decades of media experience. He also shares some of the positive impressions of astute political and corporate leaders who have shown the way in taming the media tiger.
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Social Payoff
Many businesses get on social media just because they want to be on the bandwagon. With the fast-changing nature of social media, most businesses forget to set clear objectives and have already spent lots of money on advertising to get fans and plenty of engagement. Yet, such results are not leading to a positive impact on the bottom-lines of businesses. With the most measurable and cutting-edge strategies inside, Social Payoff tells you how to reach customers effectively and how to build valuable relationships that will shape the future of your business. With this book, you will discover how to: • Plan your social media strategy to increase sales and cultivate customers’ trust and loyalty • Find your potential customers on the social web and to connect with them • 24 metrics to measure social media ROI effectively. Attract digital influencers and champions to build your reach and gain attention quickly.
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Boardroom Matters Vol. II
Corporate governance is a highly topical subject. It should concern anyone involved in a company since good corporate governance is important for corporate performance. This second volume takes off from where the first left off [from Volume I]. Each article in this collection stands on its own, and collectively reflect the crucial dual roles of boards: ensuring conformance with the rules of the operating environment, and performance of the company in the longer term.
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Simple Tips for Happy Kids
All huge tasks need to be made simple with clear anchors. Anchors help us to maintain focus while simplicity gives us confidence to try and keep going! This book helps parents to focus on the anchors that are critical to a happy and successful parenting experience. The simple, easy-to-do ideas will breathe wind into your sails and start you on an adventure unique to you and your children. Stay anchored and explore the seas!
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