Back to Write Editions
Social Payoff
Many businesses get on social media just because they want to be on the bandwagon. With the fast-changing nature of social media, most businesses forget to set clear objectives and have already spent lots of money on advertising to get fans and plenty of engagement. Yet, such results are not leading to a positive impact on the bottom-lines of businesses. With the most measurable and cutting-edge strategies inside, Social Payoff tells you how to reach customers effectively and how to build valuable relationships that will shape the future of your business. With this book, you will discover how to: • Plan your social media strategy to increase sales and cultivate customers’ trust and loyalty • Find your potential customers on the social web and to connect with them • 24 metrics to measure social media ROI effectively. Attract digital influencers and champions to build your reach and gain attention quickly.
Related products
Boardroom Matters Vol. II
Corporate governance is a highly topical subject. It should concern anyone involved in a company since good corporate governance is important for corporate performance. This second volume takes off from where the first left off [from Volume I]. Each article in this collection stands on its own, and collectively reflect the crucial dual roles of boards: ensuring conformance with the rules of the operating environment, and performance of the company in the longer term.
Read more
A Clean Breast
The morning she woke up with a pain in her right breast, Theresa Tan knew her life would never be the same again. In this deeply personal book, Theresa shares her horrific discovery of breast cancer and the painful loss of her breast to the disease. Journey with her as she emerges through the darkest period of her life to be stronger and fitter than ever, filled with a purpose to help and encourage other women experiencing cancer. Written in an intimate style, speckled with humour, A Clean Breast is the story of a woman who decided to kill cancer before it killed her.
Read More
Successful Breastfeeding
Successful Breastfeeding is the result of three decades of observing and working with mothers. Author and veteran lactation consultant Kang Phaik Gaik has painstakingly distilled her extensive breastfeeding know-how and experience into this comprehensive practical guide – to equip mothers to breastfeed their babies successfully, confidently and enjoyably. Peppered with practical tips and fresh insights from the Asian perspective, Successful Breastfeeding is a timely guide, a must-have for all mothers wishing to breastfeed their babies.
Read More
Remote-Entrepreneurship
remote-Entrepreneurship™ marks a seminal contribution in the evolving field of
entrepreneurship. Evidence-based and market-tested, the concept, model and
strategy of r-entrepreneurship™ is set to help scores of people and aspiring
entrepreneurs overcome their fear and dilemma of leaping from a stable corporate
life to starting a business. With r-entrepreneurship, one can start a successful
business without having to leave his or her job.
Read more
Reviews
There are no reviews yet.