Back to Write Editions
Social Payoff
Many businesses get on social media just because they want to be on the bandwagon. With the fast-changing nature of social media, most businesses forget to set clear objectives and have already spent lots of money on advertising to get fans and plenty of engagement. Yet, such results are not leading to a positive impact on the bottom-lines of businesses. With the most measurable and cutting-edge strategies inside, Social Payoff tells you how to reach customers effectively and how to build valuable relationships that will shape the future of your business. With this book, you will discover how to: • Plan your social media strategy to increase sales and cultivate customers’ trust and loyalty • Find your potential customers on the social web and to connect with them • 24 metrics to measure social media ROI effectively. Attract digital influencers and champions to build your reach and gain attention quickly.
Related products
Boardroom Matters
Does good corporate governance really benefit a company’s valuation? Why should an honest mistake made by a director be a crime? These and many other questions on the various facets of corporate governance and directorship are addressed in this important book “Boardroom Matters”. Essential reading for directors and corporate leaders.
Read more
The Happy Student
Are you a happy, motivated student? Or do you drag yourself to class every morning? In The Happy Student, Daniel Wong describes the five key steps you need to take in order to become a happy, fulfilled, and successful student. Daniel scored straight A’s all through college but he didn’t find fulfillment in his achievements until he discovered the five steps. If you’re a student and have begun to question what the true purpose of education is, The Happy Student will lead you to the right answer. If you’re a teacher or parent, you’ll find inspirational ideas in The Happy Student to help your students and children become intrinsically motivated.
Read More
My Voice Overcoming
When his mentee tragically took his own life amid depression in early 2010, it caused Chua Seng Lee to despair. Little did he realise that mental illness, with the stigma surrounding it, is prevalent and a rising issue in Singapore. His sense of mission to raise mental health awareness led him to work on this pioneering book. My Voice: Overcoming captures the authentic, poignant and heartfelt voices of people who have suffered from different forms of mental illness, and how they have struggled and recovered. It also sends a message of hope through illuminating perspectives from leading psychiatrists, mental health practitioners and caregivers.
Read More
One Dish Wonder
Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome. Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. It is a simple recipe to get your 3Ms right – message, marketing and management – so that you can convincingly connect with the people that matter most. An indispensable guide for anyone in business.
Read More
Reviews
There are no reviews yet.